Maja Seggerman
Maja Seggerman
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  • Home
  • About
  • Work With Me
  • Client Stories
  • Let's talk
Let's talk

SOME PEOPLE HAVE ROOTS. I HAVE ROUTES.

Smiling woman with light brown hair against a dark blue background.

Dutch-based executive & team coach — working in English and German with leaders across the globe.

I grew up between two worlds. I never fully belonged to just one. 


German and American. I’ve lived across Asia, Europe, the US and the UK, building a career that moved between advertising boardrooms and coaching rooms. Always moving between languages, cultures, mindsets and perspectives.


That kaleidoscope isn’t just my background. It is my methodology. I help leaders and teams recognise patterns in complexity, surface what is not being said and turn difference into clarity and action.

A group of people showing their hands with rings and watches.

From Global Marketing Leader to Executive Coach

For over 20 years I built and led global teams driving strategy and creative performance for major automotive, tech and innovation brands.


Then my CEO offered me coaching — a moment that changed everything.


I realised the most important work wasn't in the wasn't in the work itself, It was in the people behind them. So I made the leap, and brought two decades of high-performance leadership with me.


Today that experience comes into every coaching conversation, where differences aren't barriers, but sources of insight, creativity and connection.

Woman taking a selfie in front of a large black wire sculpture.

Strategic sharpness meets human depth

Two careers. One methodology.

My German side brings structure that creates clarity in complexity and decision-making. My American side brings optimism and momentum in times of change.

Together: clarity and transformation.


Certified expertise (ICF PCC, ICF ACTC, CPCC,  ORSC, Transactional Analysis) combined with 20+ years leading global teams means I understand both the business challenge you're facing and the human dynamics underneath it.


I work with you at the level where thinking, behaviour and systems meet.

Maja uniquely combines rational and emotional approaches and was quickly able to align on my mindset. We tackled leadership, communication and conflict resolution, leading to effective solutions for my team & career. Her coaching enhanced my self-esteem and well-being.


Global Director, Heineken

CREDENTIALS & QUALIFICATIONS

  • ICF Professional Certified Coach (PCC) - 2,500+ hours
  • ICF Advanced Certification in Team Coaching (ACTC)
  • Certified Professional Co-Active Coach (CPCC)
  • Organisation & Relationship Systems Coaching (ORSC)
  • Transactional Analysis
  • DiSC Profile Assessment

MY APPROACH

At the heart of transformation is the ability to let go, communicate authentically, take thoughtful risks and learn from mistakes. 


My way of working fuses head and heart. Interactive, experiential and embodied. Because real change isn't just intellectual. It sticks when you feel it, not just when you understand it.


I bring creativity and a sharp strategic mind to every engagement. I work with individuals, teams, or large groups — solo or alongside co-facilitators and partners, whatever fits best.

Maja's approach really worked out for me: she understood the challenges I was facing and was able to guide me through this journey of self-discovery. She always asked thought-provoking questions and knew how to create a safe space. She is deeply empathetic and was able to provide concrete tools.


PhD, Researcher & Lecturer

A NETWORK YOU CAN DRAW ON

When a challenge calls for multiple perspectives, I draw on a trusted network of coaches, facilitators and consultants I have worked with for many years. For larger or more complex engagements, I bring in carefully selected partners with deep expertise and strong cultural fluency.


Among them are Drs. Sari van Poelje, Nevena Buzek,  Gido van de Geest, Hannah Böhmer, Bianca Thomas, Clive Vanderwagen and Johanna Lundgren, 

READY TO WORK DIFFERENTLY?

The leaders and teams I work with don't lack intelligence or ambition. What they need is a thinking partner who brings both strategic depth and human insight and asks the questions that open things up

Let's Talk

LIFE OUTSIDE OF THE COACHING ROOM

I live in Gouda — in the heart of the Randstad between Amsterdam, Rotterdam and Den Haag — with my partner, bonus daughter and two cats.


Whether I'm working with leaders, cycling through the Dutch countryside or exploring a new culture, I'm most energised when I'm learning, connecting and discovering new perspectives.


The routes keep changing. That's exactly how I like it.

I began connecting the dots in my life to re-discover my own vision, professionally & otherwise. Her coaching is a two-dimensional experience – a gentle illuminator of your core values and a sharp professional armed with an arsenal of strategic knowledge in negotiation, goal-setting and leadership.


Project Manager

Based in the Netherlands · Coaching in English & German · Working globally

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