Maja Seggerman
Maja Seggerman
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  • Home
  • About
  • Work With Me
  • Workbook
  • Client Stories
  • Let's talk
Let's talk

SOME PEOPLE HAVE ROOTS. I HAVE ROUTES.

Smiling woman with light brown hair against a dark blue background.

Dutch-based executive & team coach — working in English and German with leaders across the globe.

I grew up between two worlds. I never fully belonged to just one.

German and American. I’ve lived across Asia, Europe, the US and the UK, building a career that moved between advertising boardrooms and coaching rooms. Always moving between languages, cultures, mindsets and perspectives.


That kaleidoscope isn't just my background. It's my methodology.

A group of people showing their hands with rings and watches.

From Global Marketing Leader to Executive Coach

For over 20 years I built and led global teams driving strategy and creative performance for major automotive, tech and innovation brands.


Then my CEO at the time offered me coaching a moment that changed everything.


I realised the most important work wasn't in the work itself, but in the people behind it.” So I made the leap and brought two decades of high-performance leadership with me.


Today I bring that experience into every coaching conversation — where differences aren't barriers, but sources of insight, creativity and connection.

Woman taking a selfie in front of a large black wire sculpture.

Strategic sharpness meets human depth

Two careers. One methodology.

My German side brings structure that creates clarity in complexity and decision-making. My American side brings optimism and momentum in times of change.

Together: clarity and transformation.


Certified expertise (ICF PCC, ICF ACTC, CPCC,  ORSC, Transactional Analysis) combined with 20+ years leading global teams means I understand both the business challenge you're facing and the human dynamics underneath it.


I work with you at the level where thinking, behaviour and systems meet.

Maja uniquely combines rational and emotional approaches and was quickly able to align on my mindset. We tackled leadership, communication and conflict resolution, leading to effective solutions for my team & career. Her coaching enhanced my self-esteem and well-being.


Global Director, Heineken

MY APPROACH

At the heart of transformation is the ability to let go, communicate authentically, take thoughtful risks and learn from mistakes. 


My way of working fuses head and heart. Interactive, experiential and embodied. Because real change isn't just intellectual. It sticks when you feel it, not just when you understand it.


I bring creativity and a sharp strategic mind to every engagement. I work with individuals, teams, or large groups — solo or alongside co-facilitators and partners, whatever fits best.

CREDENTIALS & QUALIFICATIONS

  • ICF Professional Certified Coach (PCC) - 2,500+ hours
  • ICF Advanced Certification in Team Coaching (ACTC)
  • Certified Professional Co-Active Coach (CPCC)
  • Organisation & Relationship Systems Coaching (ORSC)
  • Transactional Analysis
  • DiSC Profile Assessment

WHAT CHANGES

Within 6 months, most clients report:


  • Greater confidence leading in complexity and ambiguity 
  • Stronger collaboration across cultures, teams and functions 
  • Faster, more grounded decision-making under pressure

Let's talk

I began connecting the dots in my life to re-discover my own vision, professionally & otherwise. Her coaching is a two-dimensional experience – a gentle illuminator of your core values and a sharp professional armed with an arsenal of strategic knowledge in negotiation, goal-setting and leadership.


Project Manager

A NETWORK YOU CAN DRAW ON

When your challenge calls for more than one perspective, I bring in trusted coaches, facilitators and consultants I've worked alongside for years.


Among them are Hannah Böhmer, Dr. Carsten Pfahlert, Bianca Thomas, Clive Vanderwagen and Johanna Lundgren. 


And my partners at radical team coaching: Drs. Sari van Poelje, Nevena Buzek, Gido van de Geest, Karolina Ehretsmann, Rossella Iannucci, Wanda Brociek and Andrzej Slomka.

Radical Team Coaching

Radical Team Coaching

Radical Team Coaching

For larger or more complex engagements, I work with a trusted network of certified coaches and facilitators — each selected for their depth of expertise and cultural fluency.

Hannah Böhmer

Hannah Böhmer

Radical Team Coaching

Radical Team Coaching

A German globetrotter professional certified Executive Coach, Facilitator based in Netherlands



Dr. Carsten Pfahlert

Dr. Carsten Pfahlert

Radical Team Coaching

Dr. Carsten Pfahlert

A German professional certified Executive & Team Coach and Leadership Trainer based in Germany

Bianca Thomas

Bianca Thomas

Clive Vanderwagen

Dr. Carsten Pfahlert

A German professional certified Coach, Presentation Trainer and Journalist based in Netherlands

Clive Vanderwagen

Clive Vanderwagen

Clive Vanderwagen

Clive Vanderwagen

A South African professional certified Executive and Team Coach, Trainer based in South Africa

Johanna Lundgren

Johanna Lundgren

Clive Vanderwagen

Clive Vanderwagen

A South African professional certified Executive and Team Coach, Facilitator based in Sweden

Maja's approach really worked out for me: she understood the challenges I was facing and was able to guide me through this journey of self-discovery. She always asked thought-provoking questions and knew how to create a safe space. She is deeply empathetic and was able to provide concrete tools.


PhD, Researcher & Lecturer

LIFE OUTSIDE OF THE COACHING ROOM

I live in Gouda — in the heart of the Randstad between Amsterdam, Rotterdam and Den Haag — with my partner, bonus daughter and two cats.


Whether I'm working with leaders, cycling through the Dutch countryside or exploring a new culture, I'm most energised when I'm learning, connecting and discovering new perspectives.


The routes keep changing. That's exactly how I like it.

Based in the Netherlands · Coaching in English & German · Working globally

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