Maja Seggerman
Maja Seggerman
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SOME PEOPLE HAVE ROOTS. I HAVE ROUTES.

Executive Coach & Team Coach based in the Netherlands

I grew up between two cultures and never fully belonged to just one world. German and American. Lived across Asia, Europe, the US and the UK. A career built first in advertising boardrooms, then in coaching rooms. A life of moving between languages, cultures, mindsets and perspectives.


That kaleidoscope of experience isn't just my background. It's my superpower.

From Global Marketing Leader to Executive Coach

For over 20 years, I built and led diverse global teams across Europe, the UK, Asia, and the US, working on major campaigns for automotive, tech and innovation brands. I understood strategy, creative problem-solving and what it takes to perform under pressure.


Then coaching found me. My then-CEO saw something I couldn't yet see in myself and offered me coaching as a gift. It gave me a language to express and accept myself exactly as I am. I realised the most important work wasn't in the campaigns, the storytelling or the tech solutions. It was in supporting the people & teams running them.


So I made the leap. I brought everything I'd learned from two decades in high-performance environments with me. And I keep on learning. Because I believe that understanding our differences is exactly what brings us together.

Strategic sharpness meets human depth

Two careers. One methodology.

Coaching brings human depth. The recognition of emotions, patterns and experiences, and the understanding that we all have choices in how we show up. Marketing brings strategic sharpness, creative expression and storytelling. Together? Clarity, development and impact.


I specialise in authentic leadership, cross-cultural dynamics, healthy conflict and helping teams recognise old patterns so we can create new ones together. My dual nationality and global experience means energy, curiosity and empathy come as standard.

Coaching Credentials & Qualifications

  • ICF Advanced Certification in Team Coaching (ACTC)
  • ICF Professional Certified Coach (PCC) — 2,500+ hours
  • Certified Professional Co-Active Coach (CPCC)
  • Organisation & Relationship Systems Coaching (ORSC)
  • Transactional Analysis
  • DiSC Profile Assessment

COACHES & FACILITATORS I WORK WITH

Hannah Böhmer

Dr. Carsten Pfahlert

Dr. Carsten Pfahlert

A German globetrotter professional certified Executive Coach, Facilitator based in Netherlands

Dr. Carsten Pfahlert

Dr. Carsten Pfahlert

Dr. Carsten Pfahlert

A German professional certified Executive & Team Coach and Leadership Trainer based in Germany

Bianca Thomas

Dr. Carsten Pfahlert

Clive Vanderwagen

A German professional certified Coach, Presentation Trainer and Journalist based in Netherlands

Clive Vanderwagen

Clive Vanderwagen

Clive Vanderwagen

A South African professional certified Executive and Team Coach, Trainer based in South Africa

Johanna Lundgren

Clive Vanderwagen

Johanna Lundgren

A South African professional certified Executive and Team Coach, Facilitator based in Sweden

BEYOND COACHING: BUSINESS & BRAND BUILDING

Together with Johanna Lundgren, I’ve created a Business & Brand Building workbook for anyone ready to launch their own company. It’s practical, hands on foundation work that you can move through at your own pace — turning ideas into clear direction and action.


The Business & Brand Building workbook is available in English, German and French.


Find out more and how to purchase it here.

LIFE OUTSIDE OF THE COACHING ROOM

Running a business and working internationally asks a lot. I've learned to find balance. These days I live in Gouda, in the heart of the Randstad between Amsterdam, Rotterdam and Den Haag, with my partner, bonus daughter and 2 cats. I tend the garden, do pilates and rowing and cycle through the Dutch countryside.


The routes keep changing. That's exactly how I like it.

Based in the Netherlands, working  globally. 

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