Maja Seggerman
Maja Seggerman
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SOME PEOPLE HAVE ROOTS. I HAVE ROUTES.

I didn't choose one world. I learned to move between them.
Two nationalities. Multiple continents. Two career paths. 


A life shaped by navigating between cultures and perspectives.
I help leaders & teams turn complexity into clarity.

I've spent my whole life navigating the in-between.
That changes how you see everything

Book a chemistry session

WHAT I DO

Executive and team coaching, facilitation and scale-up consulting for leaders and teams navigating cultural complexity, strategic change, conflict and transformation.

  • Executive coaching for leaders in transition
  • Team coaching for leadership teams
  • Facilitation and workshops to spark new thinking
  • Scale-up consulting for growing organisations

WHAT MAKES ME DIFFERENT

Two careers. One methodology.

Coaching brings human depth and pattern recognition. Marketing brings strategic sharpness and creativity. Together? You get both clarity and transformation.


My German side brings structure, rigor and a sharp analytical mind. My American side brings energy, optimism and believing change is always possible. Two ways of seeing the world. Fused into one approach.


With my certified coaching expertise (ICF PCC, ICF ACTC, CPCC, ORSC, TA) and 20+ years leading global teams in advertising, automotive, tech and innovation, I understand both the business challenges you face and the human dynamics that drive real change.

WHO I WORK WITH

Leaders and teams who are ready to move. From complexity to clarity, from stuck to strategic, from managing to truly leading.


  • Navigating complexity or organisational change
  • Building high-performing leadership teams
  • Scaling up and needing strategic clarity
  • Working through conflict or major transition
  • Ready to lead with more authenticity and impact

MY APPROACH

At the heart of transformation is the ability to let go, communicate authentically, take thoughtful risks and learn from mistakes. 


My way of working fuses head and heart. Interactive, experiential and embodied. Because real change isn't just intellectual. It sticks when you feel it, not just when you understand it.


I bring creativity and a sharp strategic mind to every engagement. I work with individuals, teams, or large groups — solo or alongside co-facilitators and partners, whatever fits best.

Maja uniquely combines rational and emotional approaches and was quickly able to align on my mindset. We tackled leadership, communication and conflict resolution, leading to effective solutions for my team & career. Her coaching enhanced my self-esteem and well-being.


Global Director, Heineken

TRUSTED BY

PEOPLE I TRAVEL WITH

When you take different routes in life, you meet remarkable people. Over the years I've built a network of coaches, facilitators, consultants, and creatives I trust, recommend and love working alongside.


Among them are Hannah Böhmer, Dr. Carsten Pfahlert, Bianca Thomas, Clive Vanderwagen and Johanna Lundgren. 


And my partners at radical team coaching: Drs. Sari van Poelje, Nevena Buzek, Gido van de Geest, Karolina Ehretsmann, Rossella Iannucci, Wanda Brociek and Andrzej Slomka.

READY TO START?

Book a free 30-minute chemistry session. No pitch, no pressure. 

Just an honest conversation about where you are and where you want to go.

Book your chemistry session

Based in the Netherlands, working  globally. 

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